Procedure for surface decoration

Process for decorating surfaces (19), in particular decoration outer packaging, the method comprising the steps of: providing a transfer belt (10) comprising a backsheet (11) in strip form and a decorative layer (13), the decorative layer (13) a plurality of decorative elements (25, 251-255) optically variable of the same type are disposed in first surface regions (21, 211 to 215) separated from one another and located apart from one another in the longitudinal direction of the transfer belt, and wherein the decorative layer (13) second surface areas (22, 221-225) which are separated from each other and positioned apart from one another in longitudinal direction of the band transfer and in which the decorative layer (13) has one or more customizable arrangement of layers for different machine readable in each cas optical markings (26, 261-265) or, transferring in each case a first surface region (21, 211 to 215) or a partial area of ​​a first surface region (21, 211 to 215) and a second surface region (22, 221-225) or zone part of a second surface region (22, 221 to 225) of the decorative layer (13) to a surface to be decorated (19), personalizing the one or more customizable layers of the respective second surface region (22, 221-225) before or during transfer, so along with one of the optically variable decorative elements (25, 251-255) an optical mark customizes (26, 262-261), machine readable, the transfer belt (10) is transferred to the surface to be decorated (19), wherein the transfer belt comprises a separation layer (12) disposed between the decorative layer (13) and the backsheet (11), because the entire surface of the decorative layer (13 ) opposite the separating layer (12) in the second surface region (22, 22 2) is provided with an adhesive layer, because for customization layer deactivation is applied as drawing on the adhesive layer in the second surface region (22, 222), the design of the deactivation layer being in correspondence with the optical design brand customizes (25, 252), machine readable, negative, because during the transfer, the transfer belt (30) in the second surface region (22, 222) is pressed against the surface to be decorated (19 ) by a stamping tool, because during withdrawal, in partial areas, in which the deactivation layer shaped pattern is disposed between the adhesive layer and the surface to be decorated (19), the customization layers remain on customizable decorate the surface layers (19) and the remaining partial areas of the second surface region (22, 222), wherein the deactivation layer is provided, are kept on the transfer belt and du Rante separate removal of partial areas which remain on the surface to be decorated (19).