CIS strategy-Based Image-building of MBA Education

At present, the competition of China’s MBA education is becoming more and more intense. Strengthening the image-building of MBA education, importing CIS strategy into MBA education, improving the core competitiveness of MBA education, and building the brand of MBA education, should become an important strategic choice to the development of MBA education. From referencing the connotation of enterprise CIS, this paper describes the significance and procedures to import the CIS strategy into MBA education, proposes some proposals about establishing and implementing MBAIS strategy, and puts forward the specific case that Northeastern University imports MBAIS into MBA education.