Entrepreneurship in Architectural Robotics: The Simultaneity of Craft, Economics and Design

What do Odico Formwork Robotics, RoboFold, Machineous, ROB Technologies and GREYSHED share in common? They are all architectural robotics startups. Jelle Feringa, Chief Technology Officer at Odico, places the phenomenon of the architectural robotics entrepreneur in a historical and cultural context while highlighting the very practical role startups are poised to play in bridging the gap between academic research and industry, by providing the building industry with much needed new software tools.