Exploiting videos for science communication: the edulab experience

Nowadays, science communication and popularisation are part of a scientist’s everiday life because because divulgation disseminates scientific information to the general pubblic, helping himto under stand specific scientific subject and the advancements of research, as well as inspiring critical reflection, awareness and environmentally responsible behaviours. A team of scientists, researches and technicians of the IAS-CNR of Capo Granitola welcomed this challenge, founding the EDULab group. Its core activities are addressed in science divulgation and experimentation of innovative approaches using emerging digital technologies. Among a variety of science comunication products, videos have proved to be one of the best ways to litterally «immerse» the audience in scientific research and make the experience fun, in particular for non scientic audience and young people.