Improving the form beauty of advertisement slogan through aid of pronunciation
2008
Advertisement language often pursues novelty and strangeness to appeal to audience.There are many ways of enlightening and activating readers' association and imagination.One of them is to use means of pronunciation.Through analysis of many cases,this paper explores the use of pronunciation,form and effect in the advertisement slogan according to social linguistic theory so as to provide reference to the design of advertisement language.
Keywords:
- Correction
- Source
- Cite
- Save
- Machine Reading By IdeaReader
0
References
0
Citations
NaN
KQI