The Influence of Absorptive Capacity and Perception of Technology Characteristics on Satisfaction with Medical Services: Based on Affordance Theory

Based on the theory of Affordance, this thesis proposes two analytical dimensions of Subjective Affordance (SA) and Behavioral Affordance (BA). The research aims to explore the influence of patients' Absorptive Capacity (AC) and Technology Characteristics Perception (TCP) on their SA and BA of the WeChat client-side app in community hospitals so as to further evaluate the SA and BA influence on patients' satisfaction of medical service (PS). A total of 410 questionnaires were distributed. The effective questionnaire data (N=387) were checked for descriptive analysis and a path model with 5 observed variables (AC, TCP, SA, BA, PS) was developed. The results indicate that age, educational background, and TCP (evaluation of the innovation characteristics of technology) play an important role in the final implementation of technology application behavior (BA), and the effective application of technology can indeed improve PS. It was also found that the mediation effect of SA is not valid. AC has no direct or indirect influence on PS.