FEMALE STEREOTYPES IN PRINT ADS: A LONGITUDINAL ANALYSIS FROM AN INSTITUTIONAL VIEWPOINT

Andres Rodriguez Veloso,Kavita Miadaira Hamza,Lara Petrini Victorino,Lealis Vaz Meleiro Lopes

FEMALE STEREOTYPES IN PRINT ADS: A LONGITUDINAL ANALYSIS FROM AN INSTITUTIONAL VIEWPOINT

2021

Andres Rodriguez Veloso
Kavita Miadaira Hamza
Lara Petrini Victorino
Lealis Vaz Meleiro Lopes

AbstractThis study draws from institutional theory, gender stereotypes, and content analysis of 509 ads spanning over more than 50 years to understand the evolution of female stereotypes used in pr...

Keywords:

Psychology
Social psychology

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