Успешный бренд как форма конкурентной борьбы (на примере банка "Возрождение")

In conditions of market economy of the company strives to receive competitive advantage any methods. The creation strong brend and successful control (brending) is one of this methods. Brending of bank services is specially actual now. For example the bank "Revival" is one of the safest and the most perspective banks of Russia.