Social media as an information system: improving the technological agility

There is an increased focus on research involving social media. This research however has failed to catch up with the pace of the technology development and may prove disadvantageous for both practice and theory. The longitudinal study presented in the paper was conducted over a 3-year period involving Australian banks and popular social media technologies. The paper empirically tests the Honeycomb model as a tool that enhances the technological agility of social media. The paper fills a key research gap and provides dynamism to social media strategy formation, continuous improvement of strategy development in support of greater business agility.