3. A COMPARATIVE ANALYSIS OF THE EFFECTIVENESS OF CASH MANAGEMENT PRACTICES BETWEEN COOPERATIVE AND PRIVATE MILK PROCESSING PLANTS

Many researches in the area of hospitality and tourism witnessed its huge growth potential in India. It is seen that there is a demand-supply gap in India which indicates the need for more number of hotels across the country. The paper is based on two case studies on Ginger Hotels and Taj Hotels Palaces and Resorts. The study explores their scope and feasibility, guest expectation, policy level requirements and more in Indian market. The general view of hospitality industry is repre- sented through luxury segment and budgetary segment of hotels business in India. The other published reports and articles on luxury and budgetary segment of hotel businesses also examined to establish the extent of growth potential, traveler’s safety issues and affordable accommodation. While the emergence of budget hotels has been able to give choices in terms of accommodation for customers at every price point, land cost which is viable for budget hotels, is still a challenge in the country. A wise strategy needs to be there to observe the development progress of projects and demand trends as well, before taking an investment decision. The study further observed that maintenance of the system in the hospitality industry requires more attention despite its complex processes as it affects the quality of hotel services. Since budget and economy hotels have a great potential for expansion and business in the country, finding business partners who are ready to invest can result into great capital returns. The growing awareness among travelers for well maintained budget hotels and the industry insiders indicate a positive way forward across the country. Due to India’s rich demographic and rich cultural dividend, digital and electronic awareness, fulfilling exposure would raise expec- tations that are in line with global trends. KEYWORDS GDP, FDI, budget hotels, UNWTO, IRR.