Customization-Oriented Product Flexible Manufacturing Experience System Design Based on VR

It has gradually become the trend of the world to integrate the individualized and diversified needs of customers into products, which has brought new pressure to enterprises, and the diversification of users' needs has led to the diversification of the market. Manufacturing industry must adjust the existing production mode to adapt to these changes. This paper puts forward the research and development of product flexible customization experience system based on VR considering users' customization requirement. Through the research of data modularization modelling and dynamic product family model and configuration for product flexible customization, the functions and operation processes of typical industries are analysed. By using modularization idea, the general rules are found out from customer requirements, and the multi-layer module division and model from production system planning to equipment design are studied. Group coupling technology, explore customer modular customization methods and technologies for equipment manufacturing industry. Combining with a case of customization of logistics equipment system, this paper explores how to combine VR technology application with production system simulation technology, build a digital personalized flexible configuration experience system, provide an immersive visual environment of interactive design for customers, and improve the market competitiveness of enterprises.