Social media: used with care, it's a friend, used carelessly, it's a foe to your business

Twitter, Facebook, LinkedIn and other social media are everywhere, including in business, so it must all be a good thing, right? Not necessarily, says Kelly Costello, who brings the experience of running her own business to the discussion. Aesthetic nurses need to find ways of embracing the benefits of social media, without breaking industry codes, or betraying the confidence of patients who might want to ‘friend’ them