The Key Factors of New Car Models Development

Car industry is high technical, high connected, and high integrated. Meanwhile, developing new products has dominant competitive advantage. Therefore, the main purpose of the study is to explore the key factors of new car models development, and analyzed by DEMATEL and DANP. Results indicate that the key criteria are: customer needs, market analysis, marketing strategy, strategic planning of new product, technical capability of new product, new product design, and scheduling control. In addition, for the performance, customer needs, market analysis, and strategic planning of new product are the key factors which need to be improved immediately.