Research on the Reform Prospect of Blockchain Applied to Sports Industry

Blockchain technology has caused global technological innovation, and it is bound to bring profound changes in China's sports industry. Sports industry is a new sunrise industry in China. It is of great strategic significance to promote the transformation of sports industry mode and promote the high-quality development of sports industry by means of block chain technology. Based on the transformation and upgrading of China's modern sports industry, this paper explores the advantages of blockchain technology, and takes trust mechanism, sports IP value, intellectual property protection and market vitality development as the breakthrough point to objectively analyze the practical pain points of sports industry. From the three dimensions of technology, policy and market, this paper discusses the feasibility of applying blockchain technology to sports industry, the advantages of solving sports industry problems and the potential threat of future industry development. In addition, this paper first examines the change of sports industry mode brought by blockchain technology, and discusses the specific application scenarios of team salary system under the background of encrypted digital currency technology, product consumption mode under intelligent anti-counterfeiting system, and venue operation process in intelligent contract scenarios, so as to further provide reference for the introduction and development of blockchain technology in China's sports industry.