Developing Innovation Culture in the Baltics: Organizational Challenges in a Time of Transition

The development of innovative culture within an organization is listed among the core factors for innovation sustainability and continued success within organizations. However, neither the phenomena of innovative culture was studied in depth at the micro level, nor the organisational factors, influencing the formation of certain innovation culture profiles within an organisation were analysed, nor especially, their underpinnings tested at the empirical level. The paper focuses on the understanding of innovation culture formation within business organizations, in depth analysis of the core organizational factors, influencing this formation and finally, also defining the diversity of innovation culture profiles in business organizations. The analysis of those factors contributes to the understanding of the phenomenon of innovation culture in business organisations from the empirical perspective, but also provides the ground and implications for action in designing innovative organisations and developing innovation cultures in catching up countries, as the paper is based on empirical findings from Lithuania.