Exploring User Behavior and Cybersecurity Knowledge - An experimental study in Online Shopping

The present study explores the relationship between cybersecurity knowledge, online behavior, and risk perception. To simulate an online shopping experience, we invited participants to access our newly designed website and answer a set of questions to evaluate their level of cybersecurity knowledge. The experiment identifies multiple subsequent stages that enhance different features of the social online shopping literature by offering different tasks. The online activities provided on our website play the role of essential vital enablers to interact with the user such as giving the buyer the chance to earn more credits in exchange for private information, saving the virtual credit card information and selecting a specific shopping scenario. Our outcomes highlight the significance of engaging individuals with cybersecurity and provide an analysis of consumer profiling and practice in an online shopping context. Moreover, our findings lead to two sets of actions: reducing the perceived risk of cybercrime in online activities by increasing the level of knowledge in cybersecurity and evolving user behavior when spotting a high level of privacy concern.