D 1.1.3: Detailed report on fruit consumption in 7 countries

European Fruit Consumption (EUFCON), is one of the work packages of the Isafruit project. The mission of Isafruit is to improve human health through increased consumption of fruit, produced in a sustainable way. The vision of Isafruit is that better fruit quality and availability, a higher convenience of fruit and fruit products and improved consciousness of consumers leads to higher consumption. Higher consumption leads to increased health and wellbeing. The development of consumer-driven, efficient, responsive, and innovative supply chains is crucial for the growth of fruit consumption in Europe and for a competitive and sustainable Fruit Industry