The Convergence: Entrepreneurial Essence

The fourth chapter leveraged on the findings of the previous two (Entrepreneurial Virtues and the Entrepreneurial Family continuity model) adding a third element (assets) to converge to the Entrepreneurial Essence model. How companies are made of assets created by entrepreneurial processes that arise from the rare entrepreneurial virtues will be explained. These three elements: rare qualities, entrepreneurial processes and assets are the elements of the Entrepreneurial Essence which is created by a founder and must be protected and evolved by the following Entrepreneurial Family leaders. The evolution happens through a continuous innovation leveraging traditional processes.