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消費者購物動機與消費者決策過程之研究-以Yahoo!奇摩及eBay拍賣網站為例
消費者購物動機與消費者決策過程之研究-以Yahoo!奇摩及eBay拍賣網站為例
2006
Xirui Wu
Rongda Liang
Cedric Hsi-Jui Wu
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