Model of Pro-Environmental Behavior in Jakarta in Indonesia

The aim of this study for proposing pro-environmental behavior model for consumers in Jakarta in Indonesia. This survey research distributed the questionnaires to 450 consumers in Jakarta in Indonesia. In this study, data were analyzed using Structural Equation Modeling (SEM). The result confirmed that pro-environmental behavior model for consumers in Jakarta in Indonesia proposed was good fit for the data. Recycling, eco-products, and green travel predicted pro-environmental behavior. In the conclusion of this research, it is highlighted that the model of pro-environmental behavior hypotesized in this research can be implemented for consumers in Jakarta in Indonesia leading to adoption of having more pro-environmental behavior lifestyles.