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The role of consumer happiness in brand loyalty: a model of the satisfaction and brand image in fashion
The role of consumer happiness in brand loyalty: a model of the satisfaction and brand image in fashion
2021
Pedro Cuesta Valiño
Pablo Gutiérrez Rodríguez
Estela Núñez Barriopedro
Keywords:
Psychology
brand image
Happiness
Corporate governance
Advertising
Brand loyalty
Correction
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