SOUZA CRUZ: HISTORY AND CONTEMPORARY IDEOLOGY ON SOCIAL RESPONSIBILITY SOUZA CRUZ: HISTORIA E IDEOLOGÍA CONTEMPORÁNEA SOBRE RESPONSABILIDAD SOCIAL

This article is based on a research which conducted a study about the history of Souza Cruz since its beginning that goes from 1903 until 2007. The specific objective was to analyze the historical sense of the ideology of the company on social responsibility and its ambiguities, inserted into social projects of the company. The 1