Criação de valor compartilhado: um novo olhar sobre as organizações?

The Creating Shared Value (CSC), created by Michael E. Porter and Mark R. Kramer, has been analyzed and disseminated in organizational scientific community as a new way of thinking in organizations, unlike the traditional modern thought, which extends and replaces the common concepts of Corporate Social Responsibility (CSR). Therefore, this theoretical article, aims to explore the origins of CSV to check its concept as a new organizational paradigm over to modern design and replacing CSR. It is highlighted that the CSV does not qualify as a new organizational paradigm, because is consisted of increments originated from other theoretical frameworks of sustainability, corporate social responsibility and organizational strategies.