글로벌복합리조트에 관한 언론인식연구 : 언어네트워크분석(SNA)을 활용하여

This study considers the advanced researches and the media, and analyzes the semantic network of the media releases, while the future success of Yeongjongdo global integrated resort affects domestic tourism industry positively. The author derived five factors of integrate resorts from the consideration of advanced researches, which are ‘integrated resort’, ‘casino’, ‘MICE’, ‘theme parks’ and 'integrated service'. The atmosphere of local media reports that are mentioning the Yeongjongdo integrated resortx is as follows. Firstly this paper analyzed 270 online media articles, which are containing the keyword of ‘Yeongjongdo integrated resort’. The number of words used within those 270 articles were 6,870, and then 70 articles were extracted through four times of refining process. The result of the SNA with the extracted articles, the media illuminates casino, MICE, and theme parks as same as the advanced researches. However, the result has put more weight on the ‘casino’ than ‘theme parks’. Then, this paper divided the whole articles into three sections for the seasonal SNA. From this process, the author found that the media highlights some keywords such as real estate, investment, and allotment rather than focusing on successful settlement of Yeongjongdo integrated resort. The author also found out that there are only few cases that are concerning about the negative effects of casino. This result shows a discrepancy in interests between the media and the groves of Academe, and also implies that the media attention should be diversified.