Role of Merchandiser in Apparel Industry Export Organisation

The garment industry in India is one of the best in the world. It is an extremely well organised sector; garment manufacturers, exporters, suppliers, stockists and wholesalers are the gateway to an extremely enterprising clothing and apparel industry in India. There are numerous garments exporters and manufacturers both in the small scale as well as large scale. The Indian apparel industry has seen remarkable changes in the past few years. It is also one of India’s largest foreign exchange earners. Embroidery, being the traditional art form of the country, has contributed hugely to this industry. The Indian embroidery market stands out as being extraordinary in the international markets. The Indian apparel industry has a vast existence in the economic life of the country. It plays a critical role in the economic development of the country with its contribution to industrial output, export earnings of the country and the generation of employment. Indian ready-made garments and textiles are extremely popular the world over. Today, garment exports from India have made inroads into the international market for their durability, quality and beauty. One of the reasons for the economical pricing of India's ready-made garments and apparels is the availability of highly skilled, cheap labour in the country.