OPPORTUNITIES AND CHALLENGES IN THE CULTIVATION OF ASHWAGANDHA {Withania somnifera (L.) DUNAL}

Winter cherry or Ashwagandha (Withania somnifera) is an important medicinal plant native to India. The roots are widely used in Indian systems of medicine for more than 4000 years. The roots are credited with several medicinal properties. Recent research suggests phytochemical withaferin A present in the leaves possess antitumor activity. It is drought tolerant annual, hence is cultivated under rainfed condition in marginal soils by small and marginal farmers of Madhya Pradesh, Rajasthan, Andhra Pradesh, Karnataka and other Indian states. The ease of cultivation and high price for the roots is attracting farmers for large scale cultivation. In addition to the roots, leaves and seeds are also marketed enhancing the profits of the farmers. The future is excellent for extending its cultivation and production of numerous value added products from its roots.