Do I Really Want to Engage in Contact? Volition as a New Dimension of Intergroup Contact

Despite burgeoning evidence for the effectiveness of intergroup contact on prejudice reduction, relatively less is known about how much individuals’ internal control and active choice is involved in the formation of intergroup contact. Through four correlational studies (Ntotal = 1043, Study 1 in Cyprus and Studies 2‐4 in Turkey), we investigated the construct of ‘contact volition’ ‐ the extent to which one engages in intergroup contact deliberately. Studies 1‐3 showed that intergroup contact perceived as primarily intentional and pursued by the active choice of the self (volitional contact) was associated with greater intimacy and positivity and thereby more positive attitudes, compared to contact that is primarily based on external/situational conditions (contingent contact). Study 4 showed that contact quantity was associated with more positive attitudes and behavioral tendencies through greater intimacy and positivity, only when contact was volitional. Findings contribute to the recently emerging research literature on motivated contact behavior that can help maximize the effectiveness of contact.