Measuring User Experience in Latin America: An Exploratory Survey

User experience (UX) is a relatively new field of research and practice. There have been several attempts to define the scope of UX and to explore if UX is measurable and how. Some studies have analyzed cultural differences in regards to UX. However, no studies have focused on Latin American / Spanish-speaking practitioners. We replicated a previous study, translated it into Spanish and added new questions about specific aspects of UX practice aimed to help us understand the background of the respondents. In this paper we present the results of our survey. We had 112 responses from Spanish speakers - practitioners, researchers and students, from industry and academia. Most respondents agreed that it is reasonable to measure UX and that the biggest challenges are costs and time. This exploratory research paves the way for future work to: (1) understand how cultural background and industry or research maturity may play a role in the state of the art of the practice of UX; (2) search for methods and tools to solve specific issues related to the Latin American context; (3) develop specific education and research programs aimed to take UX field of study and research to a more mature level.