The Strategy and Practice of Supply Increasing & Sales Expanding of CSG under the Financial Crisis

Under the international financial crisis,which has had serious impact on the whole Chinese real economy,a strategy for 5% increase of electricity sales as a work goal has been made by China Southern Power Grid in the early 2009.This paper analyzes the potential,measures and effectiveness of the strategy,and the results show that the strategy was implemented well with effectiveness of 6.3%,12.8% and 15.0% of growth rate of electricity sales in July,August and September,2009,respectively,and even greater since October.The analysis points out that the effectiveness is mainly based on the following measures: to implement "people oriented and customer centered" value principle,to strengthen leadership and spread good experience,to optimize and expand power market,to make innovation in market services as well as to speed up the construction and transformation of power networks.