Understanding the Value of Green Event: A Case Study of Event’s Company

This paper attempts to bring forward the idea of organizing a green event. A case study was conducted at AOS Convention and Events Sdn. Bhd. which is one of event’s company in Kuala Lumpur. Based on active participative observation and semi-structure interview it found that AOS Convention and Events Sdn. Bhd. is very committed to practice green during an event. It also found that the event’s attendees who attended the event were very satisfied with the organizing of event by the event’s organizer. Future researcher is suggested to explore more on the value of organizing a green event. Keywords: Green event; Salue; Sustainable event eISSN: 2398-4287© 2021. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians/Africans/Arabians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v6iSI4.2920