Propagandas governamentais: uma análise do discurso midiático para acesso ao ensino superior

This paper aims at analyzing, based upon French Discourse Analysis, two media videos made with official endorsement of the Ministry of Education in two different presidential contexts. Both propagandas call young people, at the post-ENEM moment, to enter Higher Education institutions through major federal government programs and public policies. Thus, it was possible to evidence the composition of the enunciation in the media objects, especially in correlation with the socio-political context. It is observed that verbal and non-verbal elements utilized in the analyzed objects intersect in the production of meanings and go beyond the mere persuasion of the target public to claim for a space in a Higher Education institution.