Financial Accounting Information and Its Impact on Investment Decision in Equities

Present research work investigates the significance of accounting information on equity share investment in companies listed on Indian Stock Exchange. The accounting information variable used to establish the significance of accounting information on equity share investment. The study investigated the influence of financial information on equity share investment decision making. Primary data is used for the study. Data for the study were collected from a sample of 177 respondents invested in equity market. The study indicates that investor’s information seeking behaviour is based on their year of experience, their investment horizon and their investment intention. The study also indicated that years of experience has no significant impact on investment source choice. Similarly it was found that investment horizon has no significant impact on investment source choice.