Click Prediction for Advertisement in Websites using Linear Regression

Prediction is one of the most powerful and effective method used nowadays for improvement in business. Machine Learning Algorithms plays a vital role in predicting the future of business. It is widely used in the field of Marketing and Advertising fields also. The Commercial Value for the advertisement is gained based on the user click on the website. Digital advertisement and marketing play very important role in influencing the profit of business. Many Machine Learning algorithms were used for predicting and analyzing the online advertisement. In this paper, Linear Regression is used for predicting the user click on the advertisement.