THE EFFECT OF PROFITABILITY AND COMPANY’S SIZE ON THE FIRM’S VALUE (EMPIRICAL STUDY OF LISTED FOOD AND BEVERAGE ON INDONESIAN STOCK EXCHANGE PERIOD 2016-2018)

2020 
Firm’s value is the investor’s perception of the company’s success rate which is reflected by its share price. This study was intended to examine the effect of profitability and company’s size. The research population was all food and beverage sector companies listed on Indonesian Stock Exchange during 2016-2018 period. This research uses 2 (two) independent variables to achieve this objective,, namely : Profitability and Company’s Size. The profitabilty was calculated by Return on Sales (ROS) while company’s size was representated by the number of subsidiaries. The dependent variable was Firm’s Value that proxied by Tobin’s Q. Probability and random sampling method was used to determine the research sample. The data analysis techniques used multiple regression. Based on the test result, it shows that profitability have positive significant effect on firm’s value while the company’s size have negative significant efffect on firm’s value.
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