I. Dünya Savaşı Propaganda Afişlerinde Kadın Temsillerinin Toplumsal Cinsiyet Bağlamında Göstergebilimsel İncelenmesi

Wars usually portrayed as a struggle with the intention of protecting the woman and children by man. At the same time, in order to be successful, the support of women for this struggle is become vital for the reasons such as the loss of workforce, maintenance of activities behind the facade and motivation of the men who fight in the struggle. However, in return for the support of the woman to man, not any changes promised for the social roles of women. The social roles which are requested by man for women are reinforcing dependence of women to man and fosters women‟s secondary position in the social structure. The things expected from woman besides accomplishing their patriarchic roles as such as being a good wife, devoted mother to her children, happy housewife, are also to join work life in order to meet the growing needs of the workforce. In this study, five propaganda posters which were published during the years of the First World War selected by random sampling method, and analyzed with the tools of semiotics. As a result of the analysis, it is observed that posters were designed in a manner that preserves and reproduces the traditional gender roles and therefore supports the male-dominated, sexist order