The Effect of the User Experience Cycle on the Adoption of Smart Technologies for Innovative Consumers: The Case of Mass-fashion and Luxury Wearables: An Abstract

Smart technologies, such as wearables, represent an attractive innovation that many companies still perceive as a way to build competitive advantage. This is exemplified by the recent launch of the Apple Watch Series 4 and the Gen 4 Smartwatch by Fossil, among others. However, due to the short product life cycle of such devices and weaker than anticipated consumer adoption, manufacturers find it even more important now to overcome those challenges and convince customers their products are useful and desirable.