THE TENET OF CORPORATE SOCIAL RESPONSIBILITY FOR ENVIRONMENT AND ITS PRACTICE IN INDONESIA

The tenet of Corporate Social Responsibility (CSR) positions the environment as logocentrism so that almost all firms increasingly desire to appear “green”. An expanding number of firms are going green and are made public through corporate social reports. Green CSR is a philosophy for describing the environmental aspect of CSR. In Indonesia, it however lacks the discussion and the response after the government applies the law and regulation. This paper highlights the Indonesian government role of attracting firms to be involved in carrying out the environmental performance. The tenet of legitimacy theory is reviewed to elaborate environmental CSR practice. The aim of this paper is to provide critical perspective of understanding the environmental responsibility. It posits that environmental CSR practice in Indonesia is only addressed to legitimize the business. Firms are more involved in carrying out the environmental performance due to the mandate from dominant rules and rating values enforced by the government. For an integrated synergy in maximizing sustainable development, the government should heighten collaboration activities with small firms and provide an assessment in accordance with their characteristics. Keywords: CSR, Environment, Firms, Legitimacy, Rule