Articles : Managing Cultural Tourism Resources and Authenticity of the Tourist Experience -In Case of Toyako Manga Anime Festa-

Experience of tourists is indispensable element in cultural tourism. Nowadays, tourists play a role to create a meaning of place, not only consumption. Therefore, it is necessary to note the change of authenticity in tourist experience. On the other hand, conception to tourism resources and formation of travel is also changing due to transition of authenticity. Especially in Japan, a new form of tourism using subculture as a resource is appearing. The concept of authenticity has expanded and diversified by local which purpose of tourism, tourist, lifestyle, evolution of economic and travel framework. Began with the analysis of objective authenticity by MacCannell, nowadays, performative authenticity theory that tourist can create their own authenticity by the tourism experience is discussing. With the changes of authenticity, meaning of cultural resources and its relationship with the place has also changed. Relationship between location and resources has become loosely gradually. In addition, identity of place has created by various Authentication that of Cool and Hot. Recently, it became possible to see identity of place by Information and Communication tools (ICT). By using ICT, tourists can easily make value of place of their own, and Social Network Services (SNS) accelerate it by eliminate the limitation of physical restrict. One of the Cases appeared this phenomenon isToyako Manga Anime Festa (TMAF) of Hokaido, Japan. TMAF is a subculture base festival launched by a young group of Toyako residents in 2010. Characteristics with multi use of place with ICT based communication, participants grasp the feature of place and make their own meaning through the events, and they write that meaning to Internet space such as blog. Then they create an image of that year of Toyako on the SNS.