Opportunity Recognition and Growth Dynamics of an MSME Unit – A Case of Women Entrepreneurship in India

This case study showcases the initiative and hard work of a woman entrepreneur from India, who was conscious of the growing concern for pollution, caused by the plastic bags and had a passion to establish a venture to produce and market jute products. This case study discusses in detail the education acquired by the entrepreneur, her vision, initiative, development and operation of the venture, growth enjoyed in the last few years and the plans for future expansion. It also showcases how this woman entrepreneur was successful in creating innumerable jobs in the society, besides earning a livelihood for herself.