Cultural Awareness Building Effective International Relations: An Inter Country Case

The world is unquestionably shrinking because of developments in transportation and communications. Innovation joined with the improvement of a world market have brought about individuals from various countries, societies, dialects and experiences now interacting, meeting and working together like never before. Not many organizations can get away from the need to eventually manage partners or customers from another culture. Doing business is a global phenomenon and if a company needs to create, improve and advance then it becomes necessary for it to connect with the possibilities that the world has to offer. Negotiations are a successive element of international business. Partners included in a negotiation encounter distinctive issues in achieving an effective result. At the point when the groups have distinctive cultural backgrounds the confronted issues turns out to be rather complicated. The Western (Spanish) and the Eastern (Indian) cultures have been studied by numerous experts to express the contrast between their cultures in light of the fact that recognized contrasts does prevail between them and that is one of the explanations for the differences in negotiation between Spanish and Indian cultures.