Understanding grower non-participation in the collective management of carob moth in pomegranate in Iran

Abstract The management of carob moth is a complex and multidimensional process that is only possible when collective action takes place in the pest-affected areas. The non-participation in carob moth management has led to increasing pest problems which unless managed collectively, they impose a serious limitation on pomegranate production and endanger the future of pomegranate orchards in Arsanjan county, Fars province, Iran. The current study aimed to explore why collective action has not taken place, and grounded theory was found to be the most appropriate method, followed up by a structured survey to gain an in-depth understanding of what is happening and why. Qualitative data collected through interviews were analyzed using Straussian grounded theory procedures and techniques, and quantitative data obtained via questionnaires were analyzed using descriptive statistics. The analysis indicated that individual farmers’ attempts to manage carob moth had limited benefit. The results revealed that inadequate and unsupportive institutions of all types (cognitive, normative and regulative) kept collective action from occurring. The main factors impeding the participation of the farmers in the management of carob moth were: unsupportive environment for agribusinesses, low income from pomegranate production, negative attitudes towards the government, lack of cooperative culture and prevalence of individualistic behavior, and inadequate knowledge about the pest among the growers. The categories and the relationships found among them assist stakeholders in understanding the root causes behind a lack of collective action in the pest management programs. The results provide powerful lessons for other participation projects and pest control interventions.