Co-creation in networks of SMEs: a conceptual model of the co-creation process

Abstract The ability to adopt new digital technology is a very challenging endeavour, especially for small and medium-sized enterprises (SMEs), who because of resource poverty are dependent on external input and cooperation with other companies. Recent research has indicated that co-creation among SMEs is a promising way to overcome such limitations. However, there has been very limited research on the co-creation process, and we have little understanding about how SMEs would go about to establish and run a co-creation network. We propose a conceptual model based on our review of the literature and our empirical findings from investigating co-creation in four networks. The results expand our understanding of the process of establishing co-creation networks and contributes to research on co-creation and practice in SMEs.