Sex, Buds, and Rock 'N' Roll: Images of American Freedom and Sexuality in Budweiser's Television Advertisement, "Anticipation"

During a time of economic uncertainty in the U.S., beer giant Budweiser offers a unifying rallying cry to the public with their advertisement, "Anticipation." This video text serves as a form of reassurance of a collective identity to viewers while aligning itself with images of rebuilding a country that has been downtrodden. The collage of images set to a quickening musical and visual pace induces viewers into contemplating their identities as Americans. But, between the lines, the video text reveals gender stereotypes depicting women as creatures of intimate sexuality and servitude, deliberately obscuring the distinction between what it means to be a contributing member of contemporary American society or merely a caricaturized image of gender synthesized by an advertising agency.