Engaging a Community in Developing an Entertainment–Education Spanish-Language Radio Novella Aimed at Reducing Chronic Disease Risk Factors, Alabama, 2010–2011

Background US Hispanics have disproportionate rates of diabetes and other chronic diseases. We used the entertainment–education approach to develop a Spanish-language radio novella aimed at reducing risk factors for diabetes, obesity, and tobacco use. The approach is based on social cognitive theory and proposes modeling as a source of vicarious learning of outcome and efficacy expectations.