포커스그룹인터뷰를 통한 문화예술관광경험 인식 분석

The purpose of this study was to establish the concept of cultural art tourism experience by exploring and analyzing the main elements and characteristics of tourism experiences recognized by cultural art tourists. As the main approach to research, focus group interview, one of the most effective methods of qualitative research, was conducted for this study. Through content analysis, cultural art tourism experiences were classified into three dimensions consisting of functional, cognitive and emotional experiences, and the lower 12 themes. In addition, the characteristics of the detailed tourism experience elements are analyzed and presented. Further research results such as distinctions of cultural arts tourism experiences and linkage between memory and future behavior according to tourism experience were presented. Based on the results of this study, significant implications, suggestions, and research limitations for future researcher, policy-makers, and marketers of tourism area were discussed.