Uma abordagem sobre a comunicação de marketing de relacionamento nos serviços de clínicas veterinárias para animais domésticos de São Luís MA

Relationship marketing is one of the strategies adopted by companies and individuals that who aim to ensure better results through customer loyalty. It aimed to address the relationship marketing communication in. To this end, questionnaires were applied to veterinarians and clients of private veterinary clinics in this city. In order to demonstrate the panorama of the provision of veterinary services made up the survey data. These were evaluated, and made the percentage margin of objective questions and compiling data of subjective questions. It was concluded that the clinics do not make proper use of relationship marketing, for lack of knowledge in the area and its precepts, and customers were quite dissatisfied with many questions the practice of veterinary medicine in Sao Luis - MA.