The Role of Marketing in the Evolution of Residential Real Estate in Kiev, Ukraine

This paper looks at the way the Ukrainian residential real estate market has evolved in Kiev, Ukraine through an analysis of primary sources. Real estate information bulletins from three different agencies are studied over a period of four years. The scope and sophistication of marketing has clearly improved and there is strong evidence for growing professionalism within the industry. The authors suggest that improved marketing practices have had an impact in improving the quality of information available to Ukrainian consumers.