The Effect of Entrepreneurship on Start-Up Open Innovation: Innovative Behavior of University Students

This study investigates whether higher start-up intention leads to innovative behavior and whether innovative behavior is increased by the medium of entrepreneurship. This study tested the hypotheses by conducting a survey on students participating in entrepreneurship club activities in university. The results showed that start-up intention affects innovative behavior and has a significant effect on the sub-factors of entrepreneurship, such as innovation, risk taking, and proactiveness. The result of an analysis of the mediating effect of entrepreneurship on innovative behavior showed that all sub-factors performed a partially mediating role. It can therefore be said that higher start-up intention leads to more innovative behavior and that entrepreneurship serves as an important link in this relationship. These results show that increasing start-up intention may lead to innovative behavior and imply that this has educational relevance in cultivating entrepreneurship. However, this study is limited in terms of the generalizability of the results, as the subjects are university students participating in entrepreneurship club activities in Korea. Therefore, more significant outcomes can be obtained in further research by targeting a broader scope of subjects.