Are LOHAS consumers a perspective tourism segment

In most social communities today, issues such as sustainability, ecology and the environment are becoming increasingly important. Consumers are no longer considering just the impact that their choices have on themselves, but are increasingly considering the impact their choices have on the environment. For this reason, significant attention is being paid to organically produced products, unpolluted areas and suppliers that adhere to good sustainability practices. This trend of life has led to the creation of a consumer group that incorporates sustainable behavior into all aspects of life (LOHAS). The aim of this paper is to examine the characteristics of this market group through a review of the existing literature, as well as to determine if LOHAS consumers represent a promising segment when it comes to tourism.