Shaking it up: The realities of ‘doing’ co-innovation in a privatised agricultural advisory and extension system

Abstract Pluralistic agricultural advisory systems comprise diverse actors, including public and private research, development, and extension (RDE Increasing farm advisor capacity to engage with digital agricultural technologies; Improving career pathways for new entrants in the advisory and extension sector; and Improving knowledge flows in the advisory and extension system. We found that co-innovation requires potentially profound social change; a shaking up of expectations about roles, responsibilities, and institutionalised processes. The research also suggests that the requirement for social change is underacknowledged in current co-innovation practice, with implications for the success or failure of co-innovation partnerships. Applying a practice theory perspective, our research highlights features of practice that constrained and enabled co-innovation in the four pilots. In doing so, the research provides insights to assist in successful operationalisation of co-innovation involving the private sector in pluralistic agricultural advisory systems.